1 THE EDIBLE-LOOKING ASHTANUR PENCIL/UTENSILS HOLDER BY MOHAR & MOGILEVSKY


Ido mohar, a graduate at the industrial design department of Bezalel Academy of Arts and Design in Jerusalem, Israel created this unique pencil holder, in collaboration with Baruch Mogilevsky, that if you didn't know better, would try to eat it at first glance.


Ashtanur
A project about a memory from Jerusalem, the city that has its own language.

Ashtanur is an "oven bread" in arabic, and used as the common word for flat bread in Jerusalem.
By imitating the rolling procedure that is used to cover and contain local food, with some humor added, the "Ashtanur" transforms to a pencil\ utensils case.






























"Ha-ofe" bakery. Agripas, Jerusalem





"Ha-ofe" bakery. Agripas, Jerusalem

For purchase please go to Abuyoyo on Etsy






Baruch Mogilevsky | Mohar Design


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1 comment:

  1. baruchFriday, November 2, 2012 at 2:02:00 PM EDT

    Hi
    After a long and grueling wait, we have the "Ashtanur" for sale again.

    In the new version we have added a new english textile tag, 5 colors to choose from, a velcro to hold your things tight, more space for your stuff, and a new designed package.
    http://www.etsy.com/shop/Abuyoyo?ref=search_shop_redirect

    Baruch and Ido

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