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1 CREATIVE ADVERTISING

The Deli Garage, "Parmesan Pencils"
(by Kolle Rebbe / KOREFE, Hamburg, GERMANY)


Develop packaging for a trio of selected parmesan cheeses including a grater shaped like a pencil sharpener - an addition to the "The Deli Garage" range, a food label that supports small manufacturers of delicacies with lovely packaging ideas.













Take the Parmesan Pencil, sharpen it using the enclosed sharpener, and you have delicious, fresh Parmesan cheese on your meal. There couldn't be an easier way to decorate your pasta & co. And the packaging also plays a central role: Using a scale on the pens and on the back of the packaging, it's not only easy to tell how much grated Parmesan Pencil you need for each dish, you can even see how many calories each serving contains. So kitchen craftsmen have everything perfectly under control.
















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Festina Profundo, "The Diver's Watch in Water Packaging" 
(by Scholz & Friends Berlin, GERMANY)


People who practice extreme sports are looking for that special something whatever they do – and they have to be able to rely on their equipment 100 percent. How can we communicate the absolute reliability and the advantages of a waterproof diver’s watch through the packaging design?





Solution:
We believe in what we can see: the maximum transparency of the packaging design shows the absolute confidence we have in our product. That’s why we submit the Festina Profunda to quality control directly at the point of sale: the watch is presented in a transparent bag filled with distilled water. In subjecting it to this visible test of endurance we can convince the customers of the watch’s outstanding quality.





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Superior hold.  Bench Fix Professional Hair Styling
(by TBWA\Santiago Mangada Puno, Makati City, PHILIPPINES)


Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade.






All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.




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Pierre Martinet: Vegetable Smoothie. Beetroot
(by BEING (TBWA), Paris, FRANCE)












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Stihl Leaf Blower: Airplane
(by Publicis Conseil, Paris, FRANCE)














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Swedish Tennis Veterans: Tennis ball
(by Volt, SWEDEN)













Young Director Award by CFP-E/Shots: Pool
(by TBWA\PHS Helsinki, FINLAND)







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Boh Camomile Tea: Calm Tea Bags
(by M&C Saatchi, MALAYSIA)











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Logchies Junior Window Cleaners: Envelopes
(by BeyenMeyer, Amsterdam, THE NETHERLANDS)








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Gerstenberg Verlag Cookbook: The Real Cookbook
(by Kolle Rebbe Hamburg, GERMANY)


The first and only Cookbook you can actually read, cook and eat. Made out of 100% fresh pasta it can be opened, filled with ingredients and finally be cooked. Packaged as classic lasagna. The Cookbook was designed as a special project for a large publishing house.






Brief Explanation: We develop a cookbook in a limited special edition: ‘The Real Cookbook’. Its the first cookbook that has actually earned such a title: A cookbook that readers can genuinely cook and eat, that’s because its pages are made of 100% fresh pasta. And packaged as a classic lasagne dish. The book was sent to business partners as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks.






Describe the brief from the client: Every year, a vast number of printed publications centred around cooking and eating hit the stands: 26,000 books worldwide. In spite of this, the Gerstenberg Publishing House, a small publishing company that specialises in high-quality culinary and art books, needs to manage to rise above the rest.





Description of how you arrived at the final design: As simple as the idea may be, its realisation was a challenge. Over several weeks, various printing methods and dough consistencies were tested in order to achieve an optimal print and cooking image. In the end, a secret dough recipe combined with a traditional book printing process delivered the ideal result. With a little sauce between the pages and a sprinkle of cheese on top, ‘The Real Cookbook’ becomes a lasagne that can be baked in the oven at 200 °C. The prose, etched on the 4 inner pages of the pasta, ruminates on the subject of cooking.






Indication of how successful the outcome was in the market: ‘The Real Cookbook’ made some awesome noise in publisher`s and booksellers’ circles. And quickly created a buzz throughout the web: Over 250 blogs reported on the meaty masterpiece worldwide. A resource of valuable PR for the Gerstenberg publishers was generated.




















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