Naver App Square, created for the South Korean search engine Naver, is actually a shipping container that has been converted into a giant cardboard box. According to PSFK, the designers at Urbantainer combined a metal shipping container with sheets of cardboard so that the end result looks just like a big, open cardboard package. Its exterior even mimics the look of a parcel and features a scannable QR code as well.
Inside, the Naver App Square contains all-cardboard furniture and accents, including tables, chairs, speakers and wine bottles.
“Delivery BOX”
Project : NAVER APP SQUARE POP UP STORE
Design : URBANTAINER
Design Team : URBANTAINER Jiwon Baik, Younjin JEONG , Gayoung Lee
Marketing & Operate : URBANTAINER, Jinyoung Min
Location : 54-37, Myung-dong2ga, Joong-gu, Seoul, Korea
Use : NAVER Application Experience space & Installation support
Completion Date : August. 2011
Photographer : Sangwoo Kim
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