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0 GENERATION PRAKTIKUM - A NETWORK OF YELLOW-SHIRTED PEOPLE

A project by '2x4' from New York, NY, USA





Invited to showcase their work in the Design Fair in Frankfurt, they began with the exhibition theme – "Private Identity" – and adapted it into their response: a pop-up t-shirt store as a commentary on the t-shirt's status as the ultimate embodiment of self-branding. They have created a series of 500 unique t-shirts, offering 500 individual identities to the shopper. As each shirt was purchased, they photographed the buyer with their new acquisition. The photograph then was placed where the shirt once hung. As the show progressed, the pop-up shop transformed into a pop-up exhibition: a gallery of portraits revealing views of self-perception and identity.

So each yellow t-shirt was unique as the individual.





Logo and Wordmark




Exhibition Design











Generation Praktikum: Interview with Michael Rock







Some Portraits...






















See more from their Flickr photostream







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